Santa Fe's art world would love to have a word with you
Think about Santa Fe art right now
Picturing nothing but adobe buildings and geometric textiles? You’re not alone and you’re also in for a damn big surprise.
Building a way to always know what’s hot in Santa Fe
Santa Fe is the third largest art market in USA. Staying on top of what’s hot is quite difficult in a city with 200+ art galleries. Information is everything for high-end collectors wanting to discover the next big thing. Because of this, we sought out to create a way for art collectors to stay in the know with Santa Fe art.
We gave collectors a glimpse of Santa Fe’s art by inviting guest curators to assemble online collections from Santa Fe’s 200+ art galleries. Each guest curator’s selections would be featured as a collection that would live on the site for a few weeks.
The work our curators came back with spoke volumes of Santa Fe’s massive diversity of art. Without knowing the art scene like they do, many of these selections and galleries would never be on a collector’s radar.
Launch party
“Find it Here” marked the first time Santa Fe Tourism headed up an official marketing effort just for their art galleries. To kick things off, we put together a launch party and featured a video projection starring all of our gallery partners. We also turned it into a bingo game, because why not.
Swipe right
The Art Decider gave art lovers the chance to rate art from various Santa Fe galleries. Any artwork rated “Hot” was used to generate a results screen featuring the gallery they matched up with. This was a fun and streamlined way to show off the variety of work available in Santa Fe.
Let’s not forget the museums
Santa Fe’s museums played a crucial role in attracting casual art lovers to “The City Different.” Interstitial ad units gave users a chance to interact with artwork currently on display at several museums.
“The Museum Decider” helped art lovers find their museum match. “Art Match the Title” featured works with creative names and asked users to match the title to the art. “Art Orientation” featured abstract works and asked users to hang them up correctly.
Credits
Creative Direction by Raul Garza and Noe Perez
Art Direction by Reid Munkres and Noe Perez
Gallery of Galleries Design and Development by Reid Munkres and Noe Perez
Motion Graphics by Noe Perez
UX/UI for “The Art Decider” and “The Museum Decider” by Noe Perez
Interstitial Ad Unit Design and Development by MobileFuse
Created while at TKO Advertising